Advantages of 3D Rendering for Product Marketing

The biggest challenge for marketers of hardware products is to communicate the value, function and differentiators of their product to customers. The challenge becomes more pronounced for startups with limited marketing budgets. Consumers are strained on time and have more choices than ever before. As a result, marketing collateral needs to work harder to engage them.

How do I make my product stand out?

With 3D rendering, product visuals and presentations are able to demonstrate the vision and value proposition of a product in a better manner. High-fidelity renders of a product allow customers to visualise a product in ways that traditional photography does not. 3D rendering is a great way for marketers to showcase a product and its functionalities in simulated environments, from different angles and with infinite variations that helps customers make faster decisions.

Advantages of 3D Rendering

More marketers are using 3D Rendering over traditional photography. Here’s why.

• A distinct advantage that 3D rendering offers over Photography is that it doesn’t need a prototype to be created first; it facilitates the prototyping and product development process. It is much easier, faster and cost-effective to render a 3D model, than to create a real-life prototype and photograph it.
• 3D rendering can showcase endless product variations w.r.t. colors, textures, materials, transparency and much more — without having to create different prototypes for each variation. This is simply not possible with Photography as it will need multiple prototypes to be created.
• With 3D rendering, marketers can create stunning visuals to showcase products in their intended surroundings and allows Compositing without having to create different photo shoot sets. Thus customers are able to envision the product keeping in mind its end-use and environment.
• 3D rendering makes it easy for marketers to show product comparisons. Unlike Photography, 3D renders can be replicated for different resolution, lighting or visualization effects without the need for different equipment and setup. With Photography, the outcome can vary if the object’s position or lights & camera settings change, which is not the case with 3D rendering.
• Modern 3D rendering software allows for extreme scenarios to be created. Real-life camera settings (like depth of field, exposure, aperture, etc) can be simulated and focal length adjusted to represent different camera angles and perspectives. This is particularly helpful in advertising specific capabilities, features and parts of the product.
• 3D rendering offers marketers innovative features that can produce photorealistic outputs, showcasing internal product components and functioning.
• Using specialized 3D software, marketers can create delightful animation while being in complete control over the outcome. Photography allows for only basic movements. 3D rendering can achieve extreme light & camera settings, including low light and resolution and can depict surfaces more accurately. The Scale that can be achieved with 3D rendering may be impossible with Photography.
• 3D rendering enables marketers to create varied and impressive product images. The overall costs are comparable with Photography that involves the cost of cameras, lighting, photo shoot setup and high-end equipment. Unlike Photography, 3D rendering doesn’t require real-word prototypes to be created, thus resulting in significant cost savings.
• 3D rendering helps test the market and reduce a product’s time-to-market while saving development costs. It helps recognize design flaws and optimize the product for improved quality, thus resulting in better customer satisfaction.

3D rendering is a valuable, yet cost-effective marketing tool and must be leveraged to be part of the overall product marketing strategy.

About Outdesign.Co: We are a consumer product design and development company helping you bring winning products to market and outdesign your competition.

We work with startups and manufacturers across the globe, all the way from a simple sketch of an idea to fully functional prototype and beyond. Learn More.